Web 2.0
Writing by Darrin Dickey on Tuesday, 2 of October , 2007 at 3:31 pm
Are you confused by the meaning of Web 2.0? Don’t feel bad. I think lots of people out there are. They might have a vague idea that it means something new on the Internet, but they’re not quite sure what. Truth be told, there’s not an “official” definition, but there is a generally accepted one. If you want to read the long definition, go to this Wikipedia entry.
Here’s a quick overview of what we mean when we use the term: Web 2.0 is simply the Internet taken to a collaborative/conversational level. The original World Wide Web allowed you to put up a website and communicate with the world. However, it didn’t really allow the world to communicate back easily or directly. Forums helped some, but they just weren’t enough.
Enter Web 2.0! Around 2003-2004, new web applications started to emerge that would help users of the Internet connect and communicate in a more immediate and fulfilling manner. The conversion of large numbers of users to broadband connection helped to fan the flames. Users could suddenly start adding information to websites instead of simply reading them. Good examples are Wikipedia, eBay, blogs, Twitter, YouTube and mySpace and Facebook.
What does this mean for the history-based organization? It means there’s a whole new world of possibilities to tell your stories. And at the moment, almost no one in this space is using them. What do you want to tell the world? Maybe we can offer some new ideas on how to do it. Add a comment to this post or give us a holler.
Category: Definitions, Marketing 2.0
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