Free T-Shirts In A Small World
Writing by Darrin Dickey on Wednesday, 3 of October , 2007 at 3:54 pm
Here’s one that definitely needs to be filed under “It’s a Small World”. I recently blogged about how Which Wich feels the love from their customers. In a very cool move, the president and founder of Which Wich, Jeff Sinelli, commented on the post about how they LOVE their customers. He also pointed me to their blog, which I had to check out.
You see, I’ve loved Which Wich since they opened up their local store. I keep two of their sandwich bags on my desk (I know, I’m strange). Once is from one of my first sandwiches there. The other is one with franchise information. I won’t be getting into a franchise anytime soon, but I really love the place and the concept and was enamored to learn more about them. I even read articles on Mr. Sinelli and hoped to meet him some day, to at least say hello and thanks.
My chance may come soon. When I read the Which Wich blog I saw a post about getting a free t-shirt. Since free is my favorite price, they had my attention. I read that someone had set out on an adventure to have all 51 varieties of Which Wich. The shock came when I realized I know the “someone“. Chris and I worked together at the same company for two years.
Here’s the really cool thing: Jeff Sinelli, or someone on his team, apparently has alerts in places like Google so that he’s notified whenever someone writes about Which Wich on the Internet. (Hint: If you’re not doing this, do it TODAY!) That means Mr. Sinelli can find people who are hot for his restaurant and fan that passion into a roaring fire. It also means he can head off customers’ troubles and deal with them immediately… and personally. Mr. Sinelli found out about Chris’s adventure and called Chris to support him in his endevor.
The Which Wich folks have even created this limited edition t-shirt (scarcity = demand) in honor of Chris (love your customers) and have offered them free to customers (love your customer… and collect their contact info). In addition, Jeff Sinelli and some of his team will be traveling to Nashville, TN to have lunch with Chris and 50 of his closest friends (love your customer, event marketing… & good PR) to celebrate. This is all such freakin’ great marketing that I almost can’t stand it. But it’s not normal, everyday, ooh-I-feel-icky, fake marketing. This is passion-for-your-brand, love-your-customers, open-the-lines-of-communication, un-ordinary marketing. I’ll be at that lunch, and I just want to shake Mr. Sinelli’s hand and say, “You and your team are awesome!” And to Chris Thomas I say, “Congrats on being the first one into The 51 Club!”
Now, I ask again, do your customers love you that much? Do you love them that much?
BTW, just found out the shirts are all gone.
Category: Marketing 101, Marketing Ideas, Personal Observations, Public Relations
- Add this post to
- Del.icio.us -
- Meneame -
- Digg
Comment by Jeff Sinelli (Which Wich)
Made Thursday, 4 of October , 2007 at 3:16 pm
Darrin:
Please call me “Jeff”…”Mr. Sinelli” is my dad’s name. Looking forward to meeting you in Nashville on Monday the 15th. We are officially out of T-shirts on our BLOG (superiorsandwiches.blogspot.com), but we will be bringing some up for the “CHRIS DID IT” party on the 15th. Let me know if you need or would like one.
Best WICHes,
Jeff
