BrandingFire Blog

Podfade

Writing by Darrin Dickey on Monday, 15 of October , 2007 at 2:57 pm

microphonePodfade - This occurs when a podcast ceases production or is distributed so infrequently as to appear out of production. The reason for this generally boils down to:

  • lack of time
  • lack of listeners
  • lack of goals
  • lack of things to talk about

What’s really interesting is that podfading isn’t limited to amateur broadcasters. It’s happened to professionals as well.

How do you limit your chances of podfading?
Here are a couple of ideas on how you can limit the risk of becoming another podfader:

  • Understand that podcasting requires a time investment - Podcasting is easy and cheap to get into, but be sure there is a time investment required for recording, editing and uploading the shows. And the more popular your podcast becomes, the more time you will need to invest in it to keep it popular.
  • Make sure you have a reason for podcasting - Even if it’s just to entertain people, you need to have a purpose for producing a podcast, otherwise you’re likely to lose interest when the next “cool” thing comes along.
  • Recognize that it may take a while to build a following - Don’t expect to be the big dog on the block by episode #10. It’s possible that no one will listen to you for quite some time. Hopefully, you’ll give them something interesting to listen to and have something remarkable to say, thereby building a following. But it could take a while.

Good luck and happy podcasting!

Category: Definitions, Podcasting

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BrandingFire is a blog situated at the intersection of marketing, history, entrepreneurism, technology, travel and fun. Founded by a guy with a passion for entrepreneurism and history and more than 10 years experience in marketing, this blog follows his thoughts, ideas and attempts at starting his own business. Follow along on the rollercoaster ride... if you dare.