Five Principles for Historic Sites
Writing by Darrin Dickey on Thursday, 19 of June , 2008 at 7:00 am

I ran across a nice site called Cultural Heritage Tourism run by (again) The National Trust for Historic Preservation. On their site, they list the Five Principles for Successful and Sustainable Cultural Heritage Tourism. It’s worth a read. The third principle - Make Sites and Programs Come Alive - really hit a cord for me.
Category: History Business Statistics, Marketing 101, Marketing 2.0, Marketing Ideas, Public Relations, Worthy Reads
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Made Monday, 30 of June , 2008 at 11:54 am
[...] the top down. Are you telling a good story? Are you telling a cohesive story? Are you working to personalize the story so that it engages your audience? Are you approaching your finances from a business standpoint [...]

