Are You Engaging Your Audience?
Writing by Darrin Dickey on Friday, 20 of June , 2008 at 7:00 am
Image via Wikipedia
Image via Wikipedia
I wrote in an earlier post that when it comes to marketing, remember that it’s not about you, it’s about your audience. That was driven home for me again today. This evening I went to Best Buy to test out the new iPod Touch (a product which, by the way, really engages its audience). I really, really want one. Here’s the problem I encountered: half of the applications are web-based. In fact, testing the browser was a big part of what I wanted to check out. But Best Buy doesn’t have a wireless network so you can try them out. I sort of understand why they wouldn’t want an open network in the store, but trying out something like the Touch is a big part of the customer experience.
Likewise, my son and I were looking at the video game consoles. There was the XBox 360 which, as far as I could see, only showed demo movies of their games. Next to it was a Playstation 3, with a fun racing game with killer graphics. We had a blast playing that game. If I was seriously in the market for a gaming system, guess which one I would have walked out with?
This reminds me of the times I’ve taken my son to Toys R Us, where they have several cool toys on display… behind Plexiglas. That’s just cruel. It’s also one of the reasons I usually take my son to Main Street Toys here in town. They put the toys out where kids can reach them and play with them. That’s what their audience really wants!
So, are you engaging your audience or are you locking everything up behind glass?
Category: Marketing 101, Personal Observations
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