What Are You Waiting For?
Writing by Darrin Dickey on Thursday, 31 of July , 2008 at 12:17 pm
Image via Wikipedia
Image via WikipediaSo, the sesquicentennial (150th anniversary) of South Carolina’s secession (you know, that little event that started that whole War Between the States thing) is just 2 years away. The sesquicentennial of the Civil War is just under 3 years away.
If you’re involved with a historic organization, Civil War-related historic house, museum, Civil War author, etc and you’re thinking, “So what?” - YIKES!!! Now is when you should be planning out a heavy series of events, anniversary books, documentaries, tours or whatever. Don’t be like those retailers who wait till Halloween to start thinking about their Christmas promotions. Those guys lose out then wonder what went wrong. The time to plan your Christmas promotions is March or April… May at the latest.
Likewise, the time is now to plan for what I expect to be a major spike in War Between the States interest. Don’t find that the date is suddenly upon you and you don’t know why everyone else is getting attention and you’re being passed over.
Have you given this any thought at all? What are you doing to get ready? If you have ideas to share, drop me a line or share them in the comments section. That’s what it’s there for.
Category: Marketing 101
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Made Thursday, 31 of July , 2008 at 5:36 pm
[...] The BrandingFire blog getting ready for the future, a future full of stars and bars: If you’re involved with a historic organization, Civil War-related historic house, museum, Civil War author, etc and you’re thinking, “So what?†- YIKES!!! Now is when you should be planning out a heavy series of events, anniversary books, documentaries, tours or whatever. Don’t be like those retailers who wait till Halloween to start thinking about their Christmas promotions. Those guys lose out then wonder what went wrong. The time to plan your Christmas promotions is March or April… May at the latest. [...]
